Simple. What started as a search for the perfect camper to go overlanding in, eventually became the realization that there weren't any affordable high quality, yet simple and functional campers on the American market. Too many options were expensive to construct and sacrificed functionality. The camper had to be simple, functional, off-grid capable for at least 10 days with the option to be modified for different purposes, including able to handle all 4 seasons.
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You want to travel far, quickly and get into remote and difficult areas without your camper weighing you down. But you want enough food, water and electricity to last 2 days to 10 or more. You can even take a shower if you'd like. Add a heater and overland all 4 seasons.